Why Should You Use LinkedIn for B2B Marketing? In this article, we’ll look at some advanced B2B LinkedIn marketing strategies that can help you get more leads, customers, and sales for your business. You know that B2B sales involve more than creating a large follower base on LinkedIn.Īnd just like traditional marketing, establishing an effective B2B LinkedIn strategy takes time and thought. Yet many businesses fail to use it to their benefit. In fact, studies show that Linkedin is 3x more effective than other top social media channels for generating qualified leads. It’s a great place to find new customers, recruit talent and build your brand. For B2B businesses and marketers, LinkedIn is the “holy grail” of social media platforms.
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